Maserati History & Origins

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Maserati. Just the name alone conjures up images of sleek, sexy sports cars and achingly handsome SUVs. But was this always the case? Was Maserati always a sports car aficionado’s brand? In fact, the brand began in 1914 when railroad worker Rodolfo Maserati and his six sons. Read on or contact us to learn more! We’re happy to help however possible with your Maserati research.

Maserati History Timeline

  • 1914: Ettore and Ernesto Maserati open a car workshop in Bologna, Italy called “Società Anonima Officine Alfieri Maserati”. Then WWI hits.
  • 1926: Alfieri, Ettore, and Ernesto begin what will become the first vehicle named Maserati, boasting the iconic Trident logo, the Maserati Tipo 26.
  • 1929: Racer Baconin Borzacchini sets a new Class C world record driving a 16-cylinder Maserati V4, a record that remains until 1937.
  • 1937: Italian entrepreneur Adolfo Orsi buys Maserati from the Maserati brothers.
  • 1939: Wilbur Shaw wins the Indianapolis 500 behind the wheel of the “Boyle Special” 8 CTF. Maserati HQ moves from Bologna to Modena, Italy.
  • 1947: The first Maserati designed for daily use (not racing), the Maserati A6 1500, is revealed, designed by Pininfarina.
  • 1957: The Maserati 3500 GT is revealed at the Geneva Motor show. Production increases rapidly to meet the demand for grand tourers.
  • 1963: The first iteration of the Maserati Quattroporte is revealed at the Turin Motor Show, introducing the luxury sports sedan.
  • 1966: The first Ghibli is presented at the Turin Motor Show.
  • 1971: The Maserati Bora is unveiled.
  • 1980s: The Maserati Biturbo is released. The President of Italy, Sandro Pertini, chooses the Quattroporte III as his Presidential limousine.
  • 1993: Maserati and Ferrari begin a partnership wherein Maserati vehicles receive Ferrari engines.
  • 1998: The Maserati Spyder is released.
  • 2003: The 5th generation Maserati Quattroporte is unveiled.
  • 2007: A new Pininfarina-designed Maserati GranTurismo is released.
  • 2013: The new Maserati Ghibli is unveiled at the Detroit Motor Show.
  • 2016/2017: The Maserati Levante is unveiled, heralding in the first-ever “Maserati of SUVs”

Learn More About Maserati Car History

Want to learn everything else there is to know about Maserati company history? Check out our manufacturer information page or call 817-284-6002. We want to help you purchase or lease the vehicle of your dreams while also being aware of the rich heritage it is steeped in!

 

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